Most of the hotels are listed on travel sites. However, it’s not enough anymore ! Creative marketing strategies can help hotels stand out. Polished website, positive online reviews, and high-quality content are all ” must ” for hotels to attract travelers to stay a night. Here are some hotel marketing ideas.
1. Use SEO to Get Found
SEO : The use of various techniques to improve a web site’s ranking in the search engines and thus attract more visitors.
SEO is a really important work for hotels. Nowadays, most of the travelers search and book their room online, so please take SEO as a ” must ” for your hotels. If you have no idea about SEO, you can find some consultants who should be working with your property to create content and build visibility for a diverse set of searches that cater to all of your target guests and their needs at each stage of their booking journey.
2. Communicate with Your Customers on Social Media
You can use social media to speak directly to your guests. It’s and really cheap and simple CRM channel for you to foster relationships with your customers. You can announce specials, tell guests about upcoming activities, and even show your photos of your hotels on social media. The best part is, it’s free !